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Date d'inscription
06 Décembre 2021




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Prénom : Zachary J. Craighead
Sexe : Homme
Situation : Célibataire, sans enfant
Date de naissance : 02 Jan 1970 (54 ans)
Localisation : Intramuros


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Lessons learned from building one of the fastest growing companies in the  U.S.
There's plenty of room at the top when you're the first to spot an opportunity, but competition quickly closes the gap, especially if you're not prepared.

I created and built one of the most successful botanical extract manufacturing companies in North America in just three years. It took hard work, sleepless nights, determination and faith in our long-term vision. The journey has been a bit of a roller coaster, but it has been amazing.

That's not to say we haven't made our fair share of mistakes. Now, I look at them as teaching moments. The way we got through our most difficult times made us stronger and contributed significantly to our success. Sometimes mistakes are more valuable than victories - if you learn from them.

No longer alone

I officially launched Apeks Supercritical in 2012 to produce plant extractors for the emerging legal cannabis market. The new business came so quickly that by 2015 we were one of the top 25 fastest growing companies in the United States.

It's easy to see why. We were meeting an unmet need in an industry with tremendous growth potential. It shows through business volume and company ledgers. We went from $250,000 in revenue in our first official year to over $15 million in our third year.

That's when things started to change. in 2016, our revenues were flat and we lost market share. It was an eye-opening experience because we didn't know why. We were just trying to hang in there. There was no real strategy behind our sales and service efforts; it was reactive.

What happened was not the result of a changing political landscape or an over-saturated market. The reality was that we were no longer alone. Competition has entered the marketplace, targeting our customers and marketing to our weaknesses.

From reactive to proactive

The good news is that once we identified a problem, we quickly knew how to fix it. It wasn't rocket science, just basic business principles that we never implemented because frankly, we didn't think we needed them. Lessons Learned - The Hard Way.

We took three key initiatives to get back on track and make our business stronger and more valuable.

We developed a proactive sales strategy through training and automated outreach technology. This has helped our sales team free up time for quality conversations with potential prospects, resulting in increased efficiency.
We hired a dedicated service team, created training videos and other assets for our customers, and set up an e-commerce store to make it easy for customers to order replacement parts.
Most importantly, we continue to innovate. Through thick and thin, we have remained focused on engineering and designing cutting-edge equipment, which sets us apart from our competitors.
If we were to do it all over again, we would have been more proactive from the start. You can't let success make you complacent. Now, we spend more time identifying and fixing our weaknesses than just celebrating successes. Doing this sooner rather than later will prepare you for long-term success.

 

Andy Joseph is president of careddi Supercritical http://www.careddi.com/brc/66.htm CO2 Extraction machine, a company that designs, refines and manufactures vegetable oil extraction systems using subcritical and supercritical CO2 - a cleaner, safer, purer and faster way to extract vegetable oils. Andy leads the Apeks leadership team and communicates the company's vision. Andy is also the inventor of five patents, including the valveless expansion technology used in all Apeks CO2 extraction systems, and is a U.S. Navy veteran.

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